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Sterling
Lomdon, UK
www.myspace.com/sterlingswagga
www.myspace.com/sterlingswagga
DSB: Who is Sterling?
Streling: Sterling is a UK Hip Hop
artist straight out of south London,
delivering a sound which is the
currency of music. All in all I see
myself as an artist that displays a
talent that captures a wide
demographic that is all about
staying swagged up, taking pride in
your look, chasing your dreams,
and above all just enjoying life!
DSB: The UK is quite literally
bursting with talent right now, do
you feel you can stand side by side
and compete with such artists like
N-Dubz and Chipmunk etc?
Streling: I truly believe that I can
stand by the likes of n-dubz and
Streling: Sterling is a UK Hip Hop
artist straight out of south London,
delivering a sound which is the
currency of music. All in all I see
myself as an artist that displays a
talent that captures a wide
demographic that is all about
staying swagged up, taking pride in
your look, chasing your dreams,
and above all just enjoying life!
DSB: The UK is quite literally
bursting with talent right now, do
you feel you can stand side by side
and compete with such artists like
N-Dubz and Chipmunk etc?
Streling: I truly believe that I can
stand by the likes of n-dubz and
dastreetbuzz , da street buzz ,
hiphop , hip hop , music , rap ,
online music , free downloads ,
mixtapes hip hop,magazine,
online magazine, music,
underground, street, r&b, indie,
artist, interviews, music network,
nipsey hussle, snoop, malice,
maino, kis cudi, jay rock, lil
boosie, problem, kurupt, omarion,
g. malone, g malone, glasses
malone, blu division, conflict
hiphop , hip hop , music , rap ,
online music , free downloads ,
mixtapes hip hop,magazine,
online magazine, music,
underground, street, r&b, indie,
artist, interviews, music network,
nipsey hussle, snoop, malice,
maino, kis cudi, jay rock, lil
boosie, problem, kurupt, omarion,
g. malone, g malone, glasses
malone, blu division, conflict
chipmunk only because they make music which is current and extremely appealable to the masses. No doubt, my
music carries the same quality and message, although my material is more based the fashionable part of music i.e.
image, swagger, and lifestyle it still corresponds with the other commercial tracks coming from UK Urban acts.
DSB: What are your views on the current UK market?
Streling: My views on the current UK market are more positive than they have ever been. The transition we have
made as a scene over the past 10 years is tremendous. I am happy to see acts such as wiley, tinchy stryder, dizzie
rascal, chipmunk, etc exceed in their careers. It only makes up and coming acts such as myself to find easier ways
that we couldn’t before to enter the scene.
DSB: We are all influenced in life but who do you feel has influenced you both within your music and in your
personal life?
Streling: Within my music and personal life my strongest influences have been my parents as they continue to give
me all the support, encouragement, and motivation I need to excel in my career and life overall. However musically,
added influence comes from anyone that has made something out of nothing and I can actually believe that they
worked so hard on their craft to get to where they are today, that being acts such as n-dubz to media moguls such
as p-diddy.
DSB: You are not what we would call "new to the game" but you are embarking on your first major push as an artist,
having already made the first step and probably the biggest step, what advice would you offer those still in the
thinking mind frame of whether to follow their dreams or not?
Streling: Simple, find time to reflect on your life, listen to your heart, do whatever works for you, and if you truly feel
you want to pursue a career in music or any other field, all will work out for you if your being true to your hearts
desires.
DSB: What is your most successful recording on a personal level to date?
Streling: My most successful recording on a personal level is a track named ‘Making Money’. The reason in why I
feel this recording is most successful is because I literally experienced a turning point of truly understanding exactly
how my character is best portrayed when making music. This track allowed me to create a brand that reflects me on
a personal level.
DSB: The current single "Making Money" is so far having a great response! can you break the track down and tell
our readers what it actually represents?
Streling: The track making ‘Making Money’ is all about me getting to a stage in my life when making money became
compulsory, at the same time what comes when one is making money, how to deal with it, and how to keep a smile
on your face even though making money can bring problems. From a wider prospective most people from late teens
to late 20’s can relate to this track as these are the prime years when we experience life’s up’s and down’s but at
the same time push to really reach our dreams.
DSB: Do you have any plans for an album or maybe even a mix-tape?
Streling: I am currently working on my first official mix tape collaboration with DJ Easy and Underground Promotion
UK called ‘Currency Of Musik’. The mix tape should be released in Feb 2010, ‘Currency Of Music’ will truly be one of
the best mix tapes to be released in 2010 from a UK artist. The mix tape will display my clever witty wordplay and
focused tight flow throughout 18 tracks that will make listeners fully understand that I cannot be ignored on any
level. From a fly-talker to a fly-walker, all will have adopted swag if not already an asset once finished listening to
‘Currency Of Musik’
DSB: Where do you aspire to be with your career in 5 years time?
Streling: I aspire to be a well established artist in the industry, working on more great material, motivating the UK
scene to the fullest, and building upon the foundation of my record label ‘Still Ballin’ Entertainment’.
DSB: Any other big plans for 2010?
Streling: In 2010 I aim to hit all objectives which are; releasing ‘Currency Of Musik’ the mix tape, a couple more mix
tapes after that, performing all around UK, working on more commercially viable tracks for radio, etc, and cementing
the ‘Sterling’ brand in the UK music industry.
DSB: Any Shout's?
Streling: Big shout outs to first and foremost my parents, lil sis, Still Ballin Entertainment, A-star (artist on Still Ballin’
Entertainment), Underground Promotion UK, and all my fans and followers. Sterling is finally here people!!!!
music carries the same quality and message, although my material is more based the fashionable part of music i.e.
image, swagger, and lifestyle it still corresponds with the other commercial tracks coming from UK Urban acts.
DSB: What are your views on the current UK market?
Streling: My views on the current UK market are more positive than they have ever been. The transition we have
made as a scene over the past 10 years is tremendous. I am happy to see acts such as wiley, tinchy stryder, dizzie
rascal, chipmunk, etc exceed in their careers. It only makes up and coming acts such as myself to find easier ways
that we couldn’t before to enter the scene.
DSB: We are all influenced in life but who do you feel has influenced you both within your music and in your
personal life?
Streling: Within my music and personal life my strongest influences have been my parents as they continue to give
me all the support, encouragement, and motivation I need to excel in my career and life overall. However musically,
added influence comes from anyone that has made something out of nothing and I can actually believe that they
worked so hard on their craft to get to where they are today, that being acts such as n-dubz to media moguls such
as p-diddy.
DSB: You are not what we would call "new to the game" but you are embarking on your first major push as an artist,
having already made the first step and probably the biggest step, what advice would you offer those still in the
thinking mind frame of whether to follow their dreams or not?
Streling: Simple, find time to reflect on your life, listen to your heart, do whatever works for you, and if you truly feel
you want to pursue a career in music or any other field, all will work out for you if your being true to your hearts
desires.
DSB: What is your most successful recording on a personal level to date?
Streling: My most successful recording on a personal level is a track named ‘Making Money’. The reason in why I
feel this recording is most successful is because I literally experienced a turning point of truly understanding exactly
how my character is best portrayed when making music. This track allowed me to create a brand that reflects me on
a personal level.
DSB: The current single "Making Money" is so far having a great response! can you break the track down and tell
our readers what it actually represents?
Streling: The track making ‘Making Money’ is all about me getting to a stage in my life when making money became
compulsory, at the same time what comes when one is making money, how to deal with it, and how to keep a smile
on your face even though making money can bring problems. From a wider prospective most people from late teens
to late 20’s can relate to this track as these are the prime years when we experience life’s up’s and down’s but at
the same time push to really reach our dreams.
DSB: Do you have any plans for an album or maybe even a mix-tape?
Streling: I am currently working on my first official mix tape collaboration with DJ Easy and Underground Promotion
UK called ‘Currency Of Musik’. The mix tape should be released in Feb 2010, ‘Currency Of Music’ will truly be one of
the best mix tapes to be released in 2010 from a UK artist. The mix tape will display my clever witty wordplay and
focused tight flow throughout 18 tracks that will make listeners fully understand that I cannot be ignored on any
level. From a fly-talker to a fly-walker, all will have adopted swag if not already an asset once finished listening to
‘Currency Of Musik’
DSB: Where do you aspire to be with your career in 5 years time?
Streling: I aspire to be a well established artist in the industry, working on more great material, motivating the UK
scene to the fullest, and building upon the foundation of my record label ‘Still Ballin’ Entertainment’.
DSB: Any other big plans for 2010?
Streling: In 2010 I aim to hit all objectives which are; releasing ‘Currency Of Musik’ the mix tape, a couple more mix
tapes after that, performing all around UK, working on more commercially viable tracks for radio, etc, and cementing
the ‘Sterling’ brand in the UK music industry.
DSB: Any Shout's?
Streling: Big shout outs to first and foremost my parents, lil sis, Still Ballin Entertainment, A-star (artist on Still Ballin’
Entertainment), Underground Promotion UK, and all my fans and followers. Sterling is finally here people!!!!